BRAND | AGENCY
Discovery Center | Eric Mower
2007
ROLES
Identity
Color Palette
Stationery
Collateral
DETAILS
Globally rare, nationally significant, and locally distinct
The Discovery Center provides a gateway into the ecosystems and trails of the globally rare Albany Pine Bush.
Where learning comes naturally
Targeting families and children, the brand has a natural sense of discovery. The pine tree symbol hides the animals found within the pine bush with the endangered Karner Blue butterfly at its apex.
The brochure unfolds to reveal a “discovery trail” board game that takes the viewers on a journey of first-hand experience and discovery-based learning.
